Rosie’s Bakes selects integrated fleet technology solution from Inseego and Pocket Box


Rosie’s Bakes, a commercial bakery based in Northern Ireland, has partnered with Inseego and Pocket Box to adopt a telematics-enabled fleet management solution.  The company has rolled out the integrated system across a 29-strong commercial fleet, including temperature-controlled vehicles, which handle the delivery of traditional baked goods, ready meals and snacks to over 300 convenience stores.

“Following a period of rapid growth, we recognised the need for more robust and less labour-intensive fleet management processes that would deliver a higher level of efficiency, safety and compliance,” explains Lynne Murphy, Sales & Marketing Manager at Rosie’s Bakes Ltd. “The Inseego and Pocket Box software interact brilliantly together so we can keep on top of all our fleet-related tasks within the business, making the management of our drivers and vehicles much easier and more effective.”

The Inseego telematics system incorporates front-and rear-facing vehicle cameras, sat nav and two-way messaging to provide an effective way of tracking, monitoring and communicating with vehicles and drivers. Rosie’s Bakes is now able to upload routes and drop details to an in-cab device for each shift with the aim of reducing delivery miles, improving service levels, and providing a safer alternative so drivers are not tempted to use their mobile phones.

The fleet and video telematics solution ensures that Rosie’s Bakes has complete peace of mind that its drivers are safe and acting responsibly, especially as many are working alone, from the early hours of the morning across remote locations. Not only does the company have exact location and status information in the event of a collision or breakdown, so the necessary support can be provided, but also access to insight regarding near misses and driver behaviour to gain a detailed understanding of fleet risk.

Meanwhile, the Inseego software has been integrated with Pocket Box Fleet, so live data – such as mileage, utilisation and driving styles – can be shared to further automate and simplify vehicle and driver management processes. All essential vehicle and driver records – plus supporting documentation – are stored electronically on the system, so Rosie’s Bakes can keep on top of key renewal dates and quickly access information whenever and wherever it is needed. The Pocket Box Fleet app also allows drivers to electronically complete vehicle checks and sign a declaration form that they are fit and eligible to drive.

“The Pocket Box software has already proved to be an invaluable tool during a recent HSE inspection, where we were able to quickly share any requested information and show that we had all our driver and vehicle records and documentation in one place, with a complete audit trail. It made the entire procedure stress free and we were subsequently praised for the quality of our improved fleet health and safety processes and systems,” added Lynne. 

Steve Thomas, Managing Director of Inseego UK Ltd commented: “By bringing together complementary fleet software and hardware, we are providing added value and return on investment to our customers. Companies, such as Rosie’s Bakes, are using these integrated fleet technology solutions to dramatically reduces workload and cut costs, while keeping drivers safe, their business compliant and vehicles on the road.”

Jason Laight, Chief Operating Officer at Pocket Box Ltd said: “We have worked closely with the team at Rosie’s Bakes to deliver an advanced fleet management solution that meets the precise needs of their business. This approach is helping us meet growing demand from a diverse range of companies for digitised solutions that maintain compliance, reduce risk and save time and money.”

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