Antalis Packaging’s team in the South East has helped a once bricks and mortar bicycle retailer fulfil soaring demand for online sales.
When lockdown forced the closure of stores at the same time as demand for bicycles saw enormous growth, the bicycle retailer, with stores across London and into Surrey, quickly developed an e-commerce store so they could continue to sell bicycles and meet the rise in demand. Packaging the bicycles for delivery, however, proved more problematic.
Finding a supplier for packaging that was easy to assemble and handle, or that could cater for a variety of bicycle sizes proved difficult, so the owner of the shop turned to Antalis Packaging and contacted them to see if they could help.
Visiting the client to gain a clear understanding of the requirement, Antalis Packaging manager for the South East, Kerry Rickwood, spent time with the team packing the bicycles ready for distribution, listening to what the challenges were and what they thought would help overcome them. Armed with their wish list, Kerry worked with the team at Antalis’s Smart Packaging Centre to develop a packaging design that would fulfil the requirements.
The result is a bespoke box design in three different sizes to accommodate small, medium and large sized bicycles. The boxes are made from a 200 g/m2 corrugated board in a BC flute with a kraft paper outer and inner (200K/BC/K). A cardboard insert fits around the bike, keeping it secure, while Fillpak TT paper void fill adds extra protection during transit.
The client was delighted with the result, commenting: “As a new entrant to web/home delivery sales we have been very pleased with the service levels we have received from Antalis. With rapidly changing sales and demand for packaging to enable the orders to be fulfilled, Antalis has been an extremely proactive supplier to manage our packaging availability and controlling our costs.”
For Kerry, the successful outcome was a result of getting the basics right: “This wasn’t a complicated project; the key to its success was taking the time to ask the right people the right questions, carefully listen to what they had to say and then act upon it.”