Logistics firms must automate HR functions to maintain competitive advantage, according to employee relations expert caseflowhr


Stressed HR professionals in the logistics sector should consider automating employee relations (ER) management proceses to free up their time, according to HR tech start-up, caseflowhr.

Greg Hartigan, managing director of caseflowhr.

During the global COVID-19 pandemic, and with Brexit now making itself felt, 3PLs, freight forwarders and transport operators have never been more tested, with constant disruption and exceptional demand fluctuations leading to short-term workforce planning and increases in temporary staff, as well as inevitable visa concerns for drivers crossing EU borders. 

With many organisations finding supply chains poorly designed to handle disruption on the scale faced over the last year, there is an even greater emphasis on risk management, e-commerce and rebalancing distributed logistics operations. Research from law firm Foley & Lardner suggests 70% of businesses will lessen their focus on the lowest-cost supplier, while three in five believe Just-in-Time manufacturing models will decrease. Coupled with a push for ethical and sustainable business practices, and HR professionals will be called upon to recruit and retain a workforce that looks very different to those in place today. 

Co-founder and Managing Director of caseflowhr, Greg Hartigan, comments: “In addition to managing furlough, temporary workers, overtime and flexible working, new safety legislation, immigration forms, and sickness absence, there are wider workplace culture concerns including presenteeism, a lack of morale and decreased productivity. Failing to fully prepare the HR back-office for these could cause significant long-term damage to employer relationships with their employees.”   

He continues: “The workplace landscape has changed forever, and the tools which HR professionals in the supply chain and logistics sectors use to manage it must change too. The HR profession must focus on building a supportive culture of resilience and employee empowerment. This is how organisations can best support their people and ensure competitive advantage, robust supply chains, and efficient customer service in the future.” 

Launched to market in January 2021, caseflowhr is more than just a case management system. It brings together more than five decades of HR and ER experience with agile bot technology to provide supply chain and logistics sector HR teams with legally compliant, step-by-step ER case automated pathways and training guidance.

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