Challenge-trg Group – the logistics recruitment and distribution company – is rolling out a brand refresh in the New Year to house its subdivisions under one name.
The company, which acquired trg Logistics last year, taking its overall turnover to £120 million with the deal, is committed to addressing the 60,000 shortage of HGV drivers in the UK, while investing significantly in improving the skill-set of its 4,000 temporary workers, as well as its permanent employees.
The updated logo gives a nod to its predecessor, but with an uplifted, sleeker design that brings both Challenge and trg together as one.
Brand communications agency STENCIL was brought in to execute the brand refresh. Its creative director, Sam Bowles, said: ““We were delighted when Challenge-trg came to us to give its branding a new lease of life. We’ve been able to create something that has the essence of the old logo but in a more sophisticated execution - all as part of a coherent Group brand hierarchy. We’re continuing to work on the new website, which will showcase more of Challenge-trg’s services, and will be much easier to navigate.”
The new look will be rolled out across all internal and external communication materials, Challenge-trg’s brand new website, set to launch in the coming months, and will involve the reskinning of Challenge-trg’s training trailer. The trailer houses Challenge-trg’s inclusive training service which provides bespoke packages for clients and first-class CPC driver-specific warehouse training.
Tom Cropper, group CEO of Challenge-trg Group, commented: “With the beginning of a new year, and a new decade, it seemed like the right time to bring all of our subdivisions together in a simplified, uniform new logo. We’ve kept elements of the old branding to show we’re still Challenge, but we now have the added benefit of trg and Phoenix Training to offer our clients a more well-rounded service.
“We wanted to make it clear we have evolved as a company and we’ve become a one-stop-shop for clients. We have the resource to be incredibly reactive to our clients’ needs, especially in this unpredictable period, pre-Brexit and amid the general election, so it’s important our branding is inclusive of all of our subdivisions.”
Challenge-trg Group employs over 4,000 temporary drivers and industrial workers, making it one of the largest independent providers of HGV drivers and warehouse staff in the UK. The company operates from two HQ sites in the north and south – Wigan, Greater Manchester and Banstead, Surrey – alongside a regional hub structure, providing UK-wide support to its clients with offices from Livingston to Avonmouth.