Brake offers crisis management training for fleet professionals with Alphabet (GB) Limited


Road safety charity Brake is inviting those responsible for at-work drivers including fleet managers, health and safety managers and HR professionals to attend an essential seminar on crisis management training. The one-day seminar for fleet professionals or those who hold a fleet responsibility is sponsored by Alphabet GB Limited and takes place on Wednesday 04 December in central Manchester. 

The seminar will be delivered as part of the Global Fleet Champions campaign Brake’s brand new not-for-profit global campaign to prevent crashes and improve air quality resulting from vehicles used for work or business purposes. Global Fleet Champions is free and shares training, tools and guidance on global fleet safety best practice with its members, as well as networking and development opportunities. Find out more about Global Fleet Champions. 

Driving can be one of the most dangerous activities employees undertake while ‘at work’. The impact of a fatal or serious road crash involving a fleet vehicle upon an organisation, individual employees and the victims cannot be understated. Mismanagement of the aftermath by an organisation can cause a huge amount of trauma and damage to victims, employees and the organisation itself. It is crucial that employers are prepared for all scenarios and are aware of the need to respond to these incidents in an effective, timely and compassionate manner. Effective crisis management and the preparations required ahead of time for all eventualities is a vital means of managing and minimising your risks.

This free, one day training course for Fleet and HR personnel looks at the procedures and policies an organisation should have in place to provide appropriate support following a road crash or other sudden, violent vehicle-related event. 

The training covers:

  • practical and procedural issues following a sudden death or serious injury;
  • possible commercial and legal implications for your organisation;
  • how to look after the welfare of all those involved in and affected by the incident;
  • the roles and responsibilities of professionals who work with bereaved and injured people;
  • what you can do to support affected personnel, and the limitations of your support;
  • what you should communicate to other members of staff; and
  • how to create a crisis response team.

The seminar will take place at Greater Manchester Chamber of Commerce on Wednesday 04 December 2019. 

Sarah Plumb, senior fleet officer at Brake said: “Brake’s Global Fleet Champions campaign aims to prevent road crashes by sharing best practice and guidance with those responsible for at-work drivers across the world. However, it is also incredibly important for employers to be prepared for the worst and to ensure they have robust policies and procedures in place to support their employees, should one of them be involved in a crash. I would urge all executive managers, HR professionals and fleet management personnel to attend this free course delivered by industry experts so they can prepare their organisation to support all those affected, should the worst happen.”

David Jones, Communications Manager at Alphabet (GB) Limited said: “Helping to ensure employee and public safety, as well as managing your company’s reputational risks, are the concerns which keep today’s fleet professionals up at night. However well-informed you might think you are, it’s a rapidly changing area with new requirements and legislation - so it’s vitally important to stay up–to-date. 

Which is why Alphabet are pleased to partner with road safety charity Brake in order to provide a one day course on Crisis Management best practices free of charge to fleet professionals. By raising awareness of organisational responsibilities for those managing fleets and ‘at work drivers’, as well as sharing practical examples and insight from experts, we’re helping individuals and businesses understand their duty of care obligations. Companies and organisations can never completely eliminate risk, but by preparing for it and making sure you have robust, developed procedures in place you can minimise the risk and ensure that should the worst happen your business responds in the correct way.”

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