Masternaut telematics help lifesaving charity RNLI keep its vehicle fleet efficient and safe


Telematics supplier Masternaut is working with the Royal National Lifeboat Institution (RNLI) to help the life-saving charity create a best-in-class, on-road fleet operation.

While better known for its work saving lives at sea, the RNLI runs a fleet of more than 1,000 vehicles, which are used for flood response, fundraising support and lifeguard patrol, around the coast of the UK and Republic of Ireland. The new agreement will initially cover 650 of these vehicles. 

The RNLI has turned to telematics tools to reduce its CO2 levels by 25 per cent and improve the safety of its drivers on the road. In addition to that, the RNLI aims to minimise the fuel consumption by 10 per cent as well as reduce the risk of accidents. 

Masternaut will be providing CAN bus technology, Incident Management and Fuel Monitoring to the RNLI, which reads data straight from the vehicle’s computer, rather than relying on location-based estimates. This allows the fleet manager to build a more accurate picture of real MPG, fuel consumption and mileage, as well as a clear understanding of safety risks, including speed, acceleration and braking. The RNLI will also use Masternaut’s smarter driver app, as an HMRC compliant solution for mileage recording, requiring minimal input from the driver. 

Lastly, the charity will be installing Masternaut’s lightbar solution, which alerts the driver as performance thresholds are crossed with LED and audible warnings. This provides ongoing feedback to improve driving behaviour.

Dhruv Parekh, CEO of Masternaut, said: “Optimising fleet operations requires a holistic approach, from choosing the best vehicles, through to understanding how drivers are using them. The RNLI has committed to ambitious goals for reducing its emissions output, while protecting the safety of its drivers and the public, and we are looking forward to working in partnership to reach them.”

Nick Saunders, Senior Procurement Category Manager, Warehouse & Logistics at the RNLI, said: “Road vehicles are an essential asset for us in delivering our lifesaving services around the coast of the UK and Republic of Ireland.”

“As a charity, it is essential to us that we operate both as efficiently and safely as possible, while minimising any negative impact on the communities we serve. We see telematics as an important part of the answer in meeting these objectives, bringing down the cost of operating our vehicle fleet, improving the safety of drivers and other road users, and reducing our carbon footprint.” 


At Masternaut, a Michelin Group company, our purpose is to provide sustainable mobility through connectivity. As one of Europe’s largest fleet telematics service providers, with leading positions in the UK and France, we provide connected solutions for fleet tracking and optimisation, jobs management, driver safety and behaviour improvement, and CO2 emission reduction.

We believe every business is sitting on unrealised potential. Hidden in your data are insights that have the power to transform your fleet – and possibly even your business. We specialise in revealing these transformative insights so you can turn them to your advantage. From telematics devices to expert analysis, every one of our tools helps your business unlock potential. Get in touch for a demo.

Masternaut in numbers: founded in 1996 | 10 000 customers | 250 000 connected vehicles | 100 billion data points per year | 300 employees in Europe | 4th-generation SaaS platform | Masternaut customers save £660 per vehicle per year (average based on a study of 10 000 vehicles) | ISO 27001 certified

Key facts about the RNLI

The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates over 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824 its lifeboat crews and lifeguards have saved over 142,700 lives.

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