Top supply chain and logistics specialist snapped up…


Warehouse management system (WMS) solutions provider SnapFulfil (part of Synergy Logistics) has strengthened its sales team with the appointment of a retail software expert.

Bright Masih (age 47 from Birmingham) joins as Business Development Manager and has 25 years broad and varied experience with brand leaders such as Tesco, Virgin Media, Primark, Halfords, Wolseley, Bravissimo and Fujitsu Services.

He specialises in helping organisations navigate technology changes via detailed sector expertise and rigorous execution – and most recently tier one retailers looking to improve the delivery experience journey for online customers.

SAAS technology and software development and agile software development are core areas of his expertise, along with OMS, CMS and ERP solutions, plus the latest in delivery tracking and carrier management technologies, which fully integrate with WMS.

James Wilmer, Head of Sales & Marketing for SnapFulfil, explains: “With his consultative approach to business, Bright is particularly adept at helping wider IT, digital and customer experience directors understand how marginal gains can lead to much bigger wins and efficiencies. He gets Big Data analytics too and as we increasingly look to capitalise on the fast moving retail environment, his particular skill set will add extra impetus and scope to our warehouse management solutions.”

Bright says: “SnapFulfil is an outstanding product and its exceptional configurability and speed of implementation stands out in a very exacting marketplace. It’s a cutting edge and progressive company, but also one driven by traditional, almost parental, values that I like and respect.”

Bright is married to Wendy and they have two grown up children and three grand children. To relax he enjoys mindfulness meditation and cycling.

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