Softbox drives its cold chain digital transformation agenda from the front

Softbox, global innovator and provider of temperature control packaging for the life science and logistics industries, has announced changes to the focus and talent of its leadership team to further develop products and services for the cold chain logistics industry. 

Clive Bryant is appointed Global Product and Marketing Director, ensuring new Softbox innovations in products and services are truly based on voice of customer and value creation for the customer. Leveraging his extensive leadership experience, Clive will focus on both global and regional-specific product and service solutions that clients constantly require to manage their logistical risks and opportunities.

Richard Wood is appointed to the newly created role of Director of Connected Digital Technologies. In this new position, Richard will be dedicated on working closely with leading Internet of Things (IoT) innovators, and carefully selected cold chain digital technology partners, to build ground-breaking products and services designed to bring “big-data” value creation from Softbox to its customers. 

Wayne Langlois, President of Softbox, commented: “At Softbox, we focus on developing the best possible innovation for products and services for our clients. Clive’s 36-years’ cold chain logistics experience and extensive knowledge of our clients’ challenges and needs will ensure the appropriate products and services are introduced into the market based on what customers tell us they really need and prioritise.  

“Richard’s new role will focus on bringing true digital innovation to our industry. With emerging new connected digital technologies, we will create real end-to-end cold chain visibility to enable our customers to manage their quality and risk more scientifically and efficiently.”

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