Brexit uncertainty boosts sales for Synergy

Warehouse management specialist, Synergy Logistics, is benefitting from the “Brexit effect” as it posts record sales for 2018.

Uncertainty over international trade when Britain leaves the EU has seen retailers stockpiling goods, fuelling an increase in demand for Synergy’s Warehouse Management Software (WMS) product, Snapfulfil. 

The company is on course to increase turnover this year by around 20 per cent from 2017.

With the Brexit deadline approaching and retailers clambering for even more warehouse space, Snapfulfil Managing Director, Tony Dobson, says his product has stolen a march on the competition thanks to its flexibility and speed of implementation.

He said: “The race for warehouse space certainly moved up a gear in 2018. There is estimated to be more than 10 million sq ft of new space currently under construction. These new warehouses need to be up and running quickly but the problem with traditional WMS’s is that they are expensive and time consuming to set in motion.

“Snapfulfil has left the competition in the starting blocks. It is a new breed of WMS that delivers cutting edge systems at a fraction of the cost of traditional installations and can be up and running within a matter of weeks.”

Booming online retail sales - which now account for almost 20 per cent of all sales, according to the Office for National Statistics - and a string of new business wins for Snapfulfil, with firms such as Bunzl, Soak and Oakland International, mean that Dobson is expecting growth to continue in to 2019.

He added: “Moving in to 2019, our priority is to ensure we can keep pace with customer demand. Uncertainties surrounding Brexit will continue to exert pressure on the warehousing market while booming online retail will fuel an even greater demand for storage space as time-pressed consumers look for faster and more convenient ways of getting hold of their purchases.

“We have lined up a number of enhancements for Snapfulfil in 2019 and will be working closely with our customers to meet the unprecedented demands being placed on the retail sector.”