End-to-end logistics provider, CML, has announced that its new website is now live and available to view on all devices. With a fresh design, reorganised content hierarchy, and an updated content management system (CMS), the new site will better meet the needs of the business, customers, and online visitors.
Designed with user experience at the forefront of all decisions, the responsive design means that the website is now accessible on devices of all sizes and types. The CMS that is used to power the new website allows CML to apply more content than ever, and in turn keep the site fresh with relevant information, case studies and news stories. As well as this, users visiting the new website will be able to download CML's latest white paper titled: "Beyond 'In Stock': How fulfilment services can deliver the memorable experiences customers expect."
Produced in partnership with Internet Retailing, the white paper explores the link between fulfilment and customer experience, and focuses on the ways retailers can use fulfilment and logistics to improve the experience of their individual customers.
Commenting on the new website, Commercial Director at CML, Kerry Delaney, said: "Technology today is such an integral part of modern businesses and society in general, so updating our website felt like a very positive and necessary step forward for us. The logistics sector is continually evolving, so we are always looking for ways to ensure that we continue to develop as a business and cultivate an all-round positive customer experience. The new website is an example of this as it has been designed with our users in mind as well as the needs of the business."