Wakefield-based Brian Yeardley Continental believes it has created a new market opportunity in the exhibitions and events sector with a new prototype urban trailer from Cartwright.
The company, which has been celebrating its 40th anniversary in business this year, had been seeking a bespoke solution in order to accommodate increasing customer demand for an urban inner city trailer that could get in and out of tight or restricted access to hotels and exhibition centres not only in the UK but Europe.
The 9.3m tandem axle urban trailer designed by Cartwright has a tail-lift and rear lift axle to shorten the wheelbase to negotiate difficult spaces for the delivery of exhibition equipment. It runs on a 9950mm fifth wheel height and full mega flat floor?
Height overall is 4m to allow for continental work. Furthermore it is decked out inside for differing load configurations to be secured with using a multiple e-lock tracking system.
As a European operator Brian Yeardley has historically purchased its trailers from continental manufacturers. It initially approached their German suppliers as well as three UK trailer manufacturers to create an urban inner city trailer but only Cartwright could offer a bespoke solution to their requirements revealed Managing Director Kevin Hopper.
He explained: "We are always looking for niches in the marketplace in order to offer our clients something that is different to our competition and Cartwright worked with our people in the design stage for over two months to create an urban trailer that met our needs with particular emphasis on improving access which had previously been a major problem in some hotels and centres.
"We told all the manufacturers we spoke to that we needed a 9.3m inner city urban trailer and in fact, Cartwright was the only manufacturer that listened, spent time with us and provided us with what we asked for – other manufacturers were more rigid and could not supply us with what we wanted.
"Cartwright has really worked for us... It is a cracking trailer and it's the only one in the country. We are on to a winner and will definitely be talking to Cartwright about more."
He continued: "Having diversified from 13.6m to the 9.3m urban (city) trailer, we believe it will be a good selling point for clients. We want to diversify into different markets to take the business forward.
"The events market is growing because people are downloading music so bands make their money by going on tour. We have identified it as a market which is a perfect fit for us.
The market is based around quality service and having the right equipment to do the job which is why we were keen on working with Cartwright on this bespoke trailer.
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