BDA finds Neways into B2C market

Specialist time critical logistics provider BDA (Bespoke Distribution Aviation) has secured a foothold in the B2C sector, working with cosmetic health supplement supplier Neways.

The deal will see BDA transport hundreds of parcels from its air hub in Maastricht into Coventry Airport in the UK, five nights a week. The goods will then be connected to BDA's In-Night delivery network for next-day distribution to residential addresses throughout the UK. The contract also sees BDA responsible for Irish deliveries which will depart from BDA's Dublin air hub nightly.

Neways is an international supplier of healthcare supplements which are sold directly by agents in over 29 countries. The company manufactures its products in the USA and delivers into Europe, Australia, Japan, China and Korea. Taking a time critical approach to e-retail distribution will enable Neways to deliver goods overnight to its network of agents in the UK, ensuring that the company is consistently responding to product demand from consumers.

The deal comes at a significant time in the e-retail market, which grew by 16% in the UK over the course of 2013, according to the *IMRG. With UK customers expected to spend up to £107 billion online in 2014, BDA is well positioned to help e-retailers keep up with a demand for instant deliveries.

Steve Court, Sales and Marketing Director at BDA explained: "Time critical, overnight delivery of goods has a major part to play in the B2C sector, with consumers demanding instant access to their shopping at the click of a button. We are well placed to accommodate daily pan-European time critical deliveries with our extensive end-to-end supply chain network, connecting airport hubs throughout the UK, Ireland and mainland Europe, ensuring that retailers are consistently responding to consumer demand."

BDA has reported that it is already achieving a 99% success rate for on-time delivery of goods into the UK for Neways, after only working on the contract for a short time. John Heuer, European Purchasing Manager for Neways has also reported cost savings since appointing BDA to its UK delivery network.

John Heuer said: " Neways appreciates the flexibility the new service is giving us and the fact that the BDA team worked closely with us to ensure our transition was as smooth as possible. We are looking forward to continuing the partnership with BDA and intend to implement additional services to boost the e-business and customer satisfaction in the UK and Ireland."

*source = Chloe Rigby. (2014). UK shoppers spent £91bn online in 2013 – and look set to spend £107bn in 2014.