Easilift Loading Systems has formalised its arrangement with existing supplier Laweco in a contract that sees the loading bay specialist become sole UK distributor for Laweco's industry-leading range of scissor lifts and loading platforms. As part of the deal, Laweco UK is being integrated into Easilift's infrastructure, with the company's Jon Tridgell becoming Easilift's new Operations Director.
Easilift Loading Systems has supplied Laweco products for a number of years, but the new arrangement enables greater integration to provide total loading bay solutions. "Laweco products are a complementary fit for Easilift's own range of dock pods, levellers and platforms, so it makes good commercial sense to bring together our products and expertise," explains Jon Tridgell.
The company is the UK's market leader in the supply of double-deck trailer (DDT) loading solutions, and the partnership with Laweco has already seen Easilift supply in excess of 300 DDT lifting platforms into the UK since 2004.
With Easilift now Laweco's sole UK distributor, customers are benefitting from a shortened supply chain. "We are now even more competitive in this growing sector of the loading bay industry," confirms Jon. This is borne out by the figures: Easilift Loading Systems has already taken orders for a further 80 Laweco platforms in 2012 so far.
"The UK is an important market for Laweco, and our brand reputation and sales success relies on having a local distributor who understands our products and our ethos," explains Dietmar Lagemann, Managing Director of Laweco GmbH. "We have worked extremely closely with Jon for many years now and the UK market for our products has grown significantly due to the strong relationship with Easilift Loading Systems.
"Now that Jon and his colleagues from Laweco UK are part of their team, we have no hesitation in making Easilift our sole UK representative," he adds.
Alongside its recently announced UK partnership with Dynaco, Easilift's agreement with Laweco reinforces the company's growing status as a 'one stop shop' offering comprehensive installation and servicing of bespoke loading bay solutions. Furthermore the extensive Laweco range has the potential to open up new opportunities in the world of "lifting and moving" products.
"No two applications are the same, but every one begins with the need to identify exactly what is right for the customer," explains Jon Tridgell. "We have access to the full range of Loading Systems, Laweco and Dynaco products, meaning that solutions can be tailored to meet the highest standards of performance and durability.
"As a result, we can provide high quality, competitively priced solutions all supported by an unrivalled level of service," he adds.
"We have worked with Jon and his colleagues at Laweco for many years and we're delighted to welcome him officially into the Loading Systems family as Operations Director," confirms Managing Director Rob Fay. "As his stewardship of the Association of Loading and Elevating Equipment Manufacturers (ALEM) underlined, Jon has considerable standing within the industry, and brings both passion and expert knowledge to the business."