BrightHouse renews UK logistics contract with DHL Supply Chain

Rent-to-own retail chain BrightHouse has once again chosen DHL Supply Chain to exclusively handle storage and distribution of its quality branded household goods.

BrightHouse will benefit from 90,000 sq ft of prime warehousing space at DHL's Trafford Park site and a dedicated receive, store, pick, load and dispatch programme. Under the terms of the agreement, DHL's dedicated consumer fleet will transport TV and audio equipment, domestic appliances, furniture and technology products to the retailer's network of eight Customer Service Centres throughout the UK.

The facility's space has now enabled the integration of BrightHouse's new purpose built National Service Centre, which repairs and refurbishes white goods and technology products.

Neil Edwards, Head of Service at BrightHouse, said: "DHL Supply Chain is able to provide us with a highly flexible transport and warehouse solution that delivers time and time again. It meets increasing demand for our weekly payment products.

"DHL works hand-in-hand with BrightHouse to help develop warehouse and distribution plans. This helps streamline the supply chain and lead to more efficient logistics.  

"With DHL's support we have been able to significantly improve management controls, reduce lead and product processing turnaround times, reduce transport movements and associated handling costs. We have been able to link outbound distribution with prime stock for National delivery."

DHL was awarded the business thanks to its proven track record in helping realise the company's ambitious growth plans, its collaborative supply chain approach and the multiple benefits and resource savings brought to its customers through its UK network and cross docking facilities.  

Steve McNicholas, DHL Supply Chain's Site Manager at Trafford Park, said: "This partnership has flourished largely because of the similarities in the way the two companies operate and the shared belief in first-class customer service.  

"In addition to the strategic planning and proactive communication of DHL's on-site customer service team, BrightHouse has the backing of its extensive distribution network, which ensures significant cost, operational and green efficiencies.

"We are also able to provide additional working facilities at short notice and have created an increasing number of cross docking sites to help BrightHouse service customers in regions that may not be within easy reach of their current Customer Service Centres.

"The flexibility of our solution provides BrightHouse with a strong platform for growth."