Location is important for fulfilment warehouses in times of adverse weather

As winter storms cause more and more disruption to the UK's transport system, Warehouse location is the most important factor in times of adverse weather, says e-fulfilment specialists Go Fulfilment. With shopping trips proving difficult in the run-up to Christmas, many consumers bought gifts online, only to be disappointed when some major retailers were unable to fulfil promised delivery dates.

During the holiday period, fulfilment companies and courier firms can become over-subscribed. With extreme weather this problem is exacerbated as delivery firms face not only the pressure of handling increased seasonal demand but also handling the delivery of a backlog. It is important that brands and manufacturers research their customer base to ensure their UK fulfilment warehouse is suitably located. If a retailer's consumers are based throughout the UK, a central UK fulfilment warehouse such as Go Fulfilment in Manchester, could be ideal.

CEO of Go Fulfilment, Brian Taylor says, "If a fulfilment warehouse is located closer to the consumer, the goods have less distance to travel and this ensures that the order arrives in a timely manner, despite adverse weather. This also decreases shipping costs, saving money for both manufacturer and consumer."

Location is the key to ensuring products can be delivered. When businesses, brands or manufacturers are looking for outsourced warehousing, understanding their market is essential. Having a location with excellent transport links will increase the chances of seamless delivery regardless of weather.

Go Fulfilment provide warehousing for projects ranging from e-commerce to sales force and B2B and work closely with leading parcel and courier companies to ensure timely delivery. Shipments can be tracked from order to dispatch to delivery so consumers have the knowledge of when their parcels will arrive. This gives manufacturers and brands confidence that they are able to supply the best customer service possible.

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