Fleet Support Group enters into risk management partnership with Automotional

Fleet Support Group customers are able to further drive down operating costs as a result of the company signing an additional strategic partnership with risk management organisation Automotional. Automotional was launched two years ago by road safety experts Andy Neale and Mark Edwards who between them have more than 60 years risk management experience, most of it in the fleet arena.

Automotionals web-based driver profiler is now embedded within FSGs multi award-winning RiskMaster at-work driving safely solution, while a range of additional services are also available including e-learner road safety modules, nationally-available behind-the-wheel training and off-road activities at the companys Donington Park headquarters.
FSG Chairman Geoffrey Bray said: Cost management is the single biggest issue facing all businesses and we believe that our partnership with Automotional will bring significant financial returns to clients in the form of fuel and maintenance savings, improved vehicle residual values, reduced insurance premiums and numerous productivity and administration benefits as a result of employees being involved in fewer crashes and driving more smoothly.
As a business we like to forge partnerships with very well established and respected professionals in specialist areas to enhance our fleet solutions offering to customers and help them to make financial savings and ensure their fleet runs along best practice lines.
Automotional director and co-founder Mr Neale said: For most companies, the most significant financial returns as a result of implementing risk management measures are in fuel savings, which we estimate to deliver a minimum budget saving of 7%. Introducing at-work driving safety solutions is a no-brainer and organisations get all the other benefits free of charge - health and safety legislation compliance, improved staff morale, reduced absenteeism, administration savings etc.
Indeed, fleets engaged in the Government-backed Safe and Fuel Efficient Driving (SAFED) programme have achieved MPG improvements of around 16% as a result of encouraging drivers to focus on reducing carbon emissions, improving their fuel efficiency, driving more safely and saving money by using gears better, avoiding over-revving the engine and maintaining a better distance from vehicles in front by not dabbing at the brakes, as well as better road awareness. Other benefits for businesses include prolonging vehicle life.
Mr Neale added: Our profiler is completely flexible and can be tailored to the individual needs of each business. Unlike most driver profilers we do not fix the parameters to identify low, medium and high risk drivers.
He claims that most profilers will identify high-mileage drivers as high risk, but in some cases, particularly if employees are experienced drivers, that may not be true. Instead, he argues, young drivers travelling low mileages may present the most significant road safety dangers.
Mr Neale said: We will analyse the potential risks with clients and then will bespoke the profiler to determine the extent of the risk among drivers. We dont risk-rate employees; we provide the assessment tool and link it to clients criteria.
Having determined the extent of drivers risk exposure, a variety of targeted interventions are available from Automotional that will significantly improve individual driver safety. In addition, FSG customers will have access to profiler data.
The cost of Automotional is included within the overall RiskMaster solution, which as its focal point provides employees with a Permit to Drive following a DVLA licence check and creates an individual and comprehensive Driver Operating Life Report from which data is used to continually assess individual drivers in their driving-at-work activity.

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