Hungarian energy drink brand, Hell Energy, has appointed Norbert Dentressangle Logistics UK to provide warehousing and distribution services in support of its launch into the UK market. Founded in Hungary in 2006, Hell Energy Group has offices and independent sales and logistics systems on three continents. The brand has aspirations to become the number two international energy drink and kick started its expansion plans by becoming an official sponsor of Formula 1 team, AT&T Williams in 2009.Having an extensive UK infrastructure and a proven track record in helping major drinks manufacturers meet the high expectations of major retail customers, Norbert Dentressangle was chosen to assist Hell Energy with its UK market entry strategy. Currently providing around 8,000 sq ft of space within its shared-user facility in Milton Keynes, Norbert Dentressangle is responsible for the intake, storage, inventory management, picking and distribution of up to four different Hell Energy product lines.
Tomas Grosch from Hell Energy commented: We have seen a dramatic increase in international unit sales over the past three years and are seeking to build on this success by making inroads into the UK. As one of the UKs leading logistics companies, Norbert Dentressangle has both the expertise and infrastructure to support this, along with the capacity and flexibility to accommodate exponential growth over the coming months and years.
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