Commitment to commercial transport marketplace reaps rewards

For the third consecutive year, Shell has been named the number one global lubricants supplier, selling more lubricants in 2008 than any other supplier in the world.

The research, conducted by Kline & Company , gives Shell Lubricants 13% of the market by volume, and a two per cent lead over its nearest competitor. The figures show that despite the tough operating environment, Shell outpaced the lubricants market as a whole.

David Pirret, Executive Vice President for Shell Lubricants, said: Although market sectors across the world, including commercial transport, have been hit by the downturn, Klines research shows that we have continued to gain volume and market share in spite of the challenging environment. This is testament to our continued focus on helping commercial transport customers to improve vehicle performance, fuel efficiency and reduce costs.

During 2008 the global market size for commercial transport lubricants remained was 11.3 million tonnes. Shell Lubricants achieved volume growth of just over 30% in 2008 versus 2007 in their Heavy- Duty Motor Oil sales product segment. (source: Kline & Company).

Recent additions to Shells commercial transport lubricants range include Shell Rimula R6 LME 5W-30, a fully-synthetic high performance heavy duty diesel engine oil.  Shell Rimula R6LME offers commercial transport customers an impressive combination of benefits, demonstrating up to 1.1% fuel savings versus traditional 10W-40 oils.  If Shell Rimula is used in combination with other Shell fuel economy lubricants throughout the driveline (ie gearbox oils, axle oils and greases), together they can help improve fuel economy by up to 5%.

Shell has also launched a range of lubrication services to help customers gain a competitive edge.  The services, Shell LubeAdvisor, Shell LubeAnalyst, Shell LubeCoach and Shell LubeMatch have been developed to enable companies to take a proactive and informed approach to lubrication management, from selecting the correct lubricant for use through to ongoing monitoring to ensure potential problems are addressed before costly unscheduled downtime occurs.

Commercial transport customers across the world are benefiting from Shells continuous focus on evolving its lubrication offering. Examples include Pakistan-based transport company, Diamond Coaches, which achieved a reported US$30,000 in savings per annum and a 33% increase in oil drain intervals, made by switching to Shell Rimula.
David Pirret said: We will continue to invest heavily in lubricants research and development to ensure that we deliver the innovative technology that provides a key competitive advantage for Shell and an important source of value for our customers. This focus on technology, combined with our leading brands and global reach, mean we are well-positioned to seize future opportunities.

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