Cost savings and fleet solutions earns Kelloggs business for ALD Automotive

Cost savings and vehicle leasing and fleet management solutions has resulted in food company Kelloggs choosing ALD Automotive as its new company car provider.

Manchester-based Kelloggs operates a 200-strong company car fleet and has signed a three-year sole supply full maintenance contract hire agreement with ALD Automotive, one of the UKs leading vehicle providers with a fleet of 50,000 cars and vans.

The switch from another leasing company, follows the completion of an extensive tender process during which potential suppliers were evaluated on price competitiveness as well as their ability to deliver leading solutions to meet Kelloggs operational requirements.

As a result, the organisations new company car choice list is primarily focused around Honda and Volkswagen models but includes various other manufacturers. Vehicles will typically clock-up around 80,000 miles during their three-year lifecycle.

ALD Automotive managing director Keith Allen said: We have been able to leverage our relationships with the vehicle manufacturers to obtain excellent terms on a range of models that will reduce costs for Kelloggs.

The new business partnership means that Kelloggs will benefit from ALD Automotives threesixty suite of online fleet management applications, which was launched last year.

The systems functionality means that future fleet policy changes as well as driver information updates and vehicle re-allocation can be completed online. Kelloggs can also update back office data online.

threesixty also sets up a quote system to mirror Kelloggs fleet grading so company car drivers only have access to the vehicles within their policies. All quotes include special terms/standard options. The online system controls the order process through a pre-defined route ensuring it follows the correct approval process. Once vehicles are ordered drivers see real-time updates on the status of delivery.

Kelloggs required cost savings and visibility, together with fleet management solutions that respected internal policies and processes. ALD Automotive delivered on both fronts.


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