Easyfairs announces new features for London packaging event

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Packaging Innovations and Luxury Packaging London returns to Olympia on 14 & 15 September 2016, with more show content than ever before. The two-day, free-to-attend, show will be offering content rich seminars, interactive features and debates, and invaluable advice from some of the world's biggest brands.

New for 2016

The Dieline Conference, the first ever to appear outside the US, will deliver a series of sessions from both leading and emerging brands, as well as packaging suppliers and design agencies, to discuss the challenges and opportunities that arise when designing a brand. So, if you want to ensure your packaging design really stands out, make sure you pre-book for this free-to-attend conference programme.

Runing alongside the conference will be the gallery of The Dieline Awards' winners, showcasing the best package design from across the globe. A selection of the award winners will also be invited to present case studies as part of the conference content.

Show favourites returning

Three seminar theatres will run throughout the two days, including and opening keynote presentation from Mark Pawsey MP and Chair of the All Party Parliamentary Packaging Group and big names such as Harrods and Britvic. These high-level Learnshops will span the entire packaging chain and are carefully selected to provide inspiration and practical guidance on all packaging, print and design issues.

Stefan Casey, Business Innovation Manager at the Retail Institute, will be chairing the interactive Great Innovation Debate, which will offer an open format to discuss 'What is innovation?'. Prior to the debate people can scribble their ideas and brainstorm what they think 'innovation' really is, where we can find it, how we can drive it on the Innovation Wall.

This year's theme for The Drinks Symposium is 'Winning at the POP', and will focus on the consumer facing aspects of your drinks packaging. Top level speakers, including Bacardi International and Daemon & Genius, will be on hand to lend their expertise, so you will be able to make your product jump off the shelf.

The Beauty Symposium, will be 'high-lining' beauty experts to discuss, inspire and inform giving you the tools and knowledge to innovate your packaging and build a successful beauty business.

The Starpack Industry Awards scheme, now in its 58th year and one of the UK's premier annual awards schemes, will be taking place on both days for the first time in the Keynote Theatre between 12:00 – 13:30; these annual awards recognise innovation in packaging design and technology.

Visitors can also get one-to-one personalised advice on any aspect of their packaging from expert professionals at the Packaging Consultancy Clinic. Plus, 170 exhibitors will be showcasing the latest in luxury, branded and inspirational packaging. Finally, there will be a drinks reception for all those visiting the show, held on day one, providing an opportunity to network with colleagues, new contacts, and exhibitors.

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