DHL has announced the launch of the inaugural Blue Sky Transport Design Award. Calling on established and aspiring designers to propose creative transportation solutions that will shape the future of the industry, the award aims to address the challenges of growing cities and environmental sustainability.
Based on the vision of the FIA Formula E Championship, the world's first fully electric racing championship, participants will be invited to design an electric transportation device or vehicle for private, public or commercial use. The winning design will be presented at the final race of the FIA Formula E Championship in London, UK on June 28, 2015, and will receive a grant of £10,000.
Announcing the awards, Ken Allen, CEO, DHL Express said: "DHL's partnership with Formula E is based on our shared commitment to a sustainable future. As the world's leading logistics company, we have pioneered green technologies within the transportation sector and our aim is to pave the way in moving the world's future trade flows with the minimal possible environmental impact. Our hope is that the Blue Sky Transport Design Award will engage the public and promote Formula E's electric agenda, while also attracting great ideas on how transport can develop and become more sustainable in the future."
The award will be overseen by an esteemed jury including executives of Formula E, DHL, the Andretti FE racing team and Wired magazine. The jury will be chaired by Paul Priestman, one of the world's foremost transport designers and founder of Priestman Goode, an award-winning design agency.
Commenting on the awards, Priestman said: "Formula E will undoubtedly inspire a new generation to embrace the potential of electric mobility, and with it, will also draw attention to the growing need for sustainable transport solutions in an increasingly urbanized world. Design can play a fundamental role both in tailoring our activities to the environment we live in and in utilizing the space and resources available to us as efficiently as possible. The Blue Sky Transportation Design Award offers a fantastic opportunity to advance and give shape to the sustainable, electric vision of Formula E in a creative, and hopefully thought-provoking way."
Submissions for the Blue Sky Transportation Design Award are open until April 27, 2015, with the designs to be evaluated based on criteria including their originality, functionality, aesthetics, commercial feasibility and potential to solve the problems they are intended to address. A shortlist of five designers will then be invited to the FIA Formula E Championship race in Berlin, Germany on May 30, 2015, to present their concepts to the jury. The winning design will then be announced to coincide with the final Formula E race in London 2015.
Further details on the Blue Sky Transportation Design Award can be found at www.blueskyaward.com
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