Materials handling services specialist Briggs Equipment has taken on responsibility for the distribution of Yale Europe Materials Handling products in Northern Ireland. Briggs Equipment is now the exclusive dealer for the Yale brand throughout the UK.
With Northern Ireland taking a dual brand sales strategy with the distribution of Yale alongside its existing Hyster product range, Richard Close, Briggs Equipment's Cheif Executive Officer, says: "Yale is one of Europe's fastest growing forklift truck brands and this move demonstrates our continuing commitment to growing market share while providing world class valued-added solutions to our customers.
Andrew Neill, General Manager at Briggs Equipment Northern Ireland.
"Briggs Equipment is well-established in Northern Ireland, operating as a single source of supply for a wide range of products and services and this move increases our portfolio in sectors where the Yale brand is strong, such as logistics and warehousing."
Briggs Equipment has a wealth of experience across a broad industry base and applications in the Province through its Hyster dealership. Operating from its facility in Newtownabbey, Co Antrim, employing around 50 people, Briggs Equipment Northern Ireland will be responsible for sales of new and used forklift trucks and warehouse solutions, along with servicing, parts, contract hire and short-term rental.
Andrew Neill, General Manager at Briggs Equipment Northern Ireland, says: "We have bold plans to grow the business and consolidate our position as number one in Northern Ireland. Our team is committed to developing bespoke materials handling solutions that will enable customers to make key cost savings and enhance performance so as to achieve their goals.
"Our aim is not simply to work for or with businesses that use Yale equipment, but to add value by becoming their dedicated materials handling services partner."