Firmly at the core of Leicestershire's distribution industry

A Leicestershire company specialising in warehouse and distribution services for retailers such as Marks & Spencer and L.K.Bennett has unveiled its new corporate identity after investing £50,000 in a complete rebrand.

Retaining its core values, whilst implementing its future strategy within the logistics industry, Core Management Logistics (CML) has undergone its most significant corporate overhaul in over 20 years.

Based at Lutterworth's Magna Park, CML has revealed a refreshed logo, re-designed website and introduced a new corporate focus named The Core Approach®.

Communicating its ongoing commitment to today's growing retail warehousing and distribution sector, this new look is part of a much bigger investment by this dedicated logistics company, which has already seen the creation of a new Sales & Marketing department, resulting in five new job roles. Future plans will also involve an investment of £1 million in systems facilities and equipment, including an upgrade in all mechanical handling equipment.

The new corporate identity includes a modern re-design of CML's iconic apple logo, retaining the core message, whilst reaffirming the company's transition into a leading, modern logistics management service. In addition, a fresh new website has been designed to increase the company's online presence and digital marketing activity.

Helping customers stay connected and providing prospective clients with clear information on who CML is and what it can offer, the website also includes news on the latest developments, case studies and details on The Core Approach®.

Managing Director, Graham Copley, comments, "Our customers are at the centre of everything we do and our new visual identity and new website showcases exactly how far we've come and what we can provide.

With the rebrand, we have also developed The Core Approach, which details our centred approach to our customers in order to achieve the highest levels of service – proving we can pip others to the post when it comes to logistics."

Centrally based at Magna Park in Lutterworth, CML is a privately owned supply-chain services company specialising in retail warehousing and distribution, along with global freight forwarding services. Their 270,000 sq ft warehouse services retail giants including Marks & Spencer and L.K.Bennett and they provide bespoke solutions for many other distinguished brands and suppliers.