New identity reinforces Jigsaw's network capabilities

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Jigsaw, the large-scale managed transport solutions provider, has revealed a new corporate identify as part of its ongoing business development. The identity has been designed to reflect Jigsaw's operational model which draws upon the transport services of nine regional network partners to deliver national, integrated ambient distribution services for major food, drink and white and brown goods brands. The company has updated its website and introduced several of the new 15.6 metre trailers with special livery to give greater visibility to the new branding.

"Our new identity is designed to emphasise our position as the central piece of an integrated network and highlights 'the power to deliver' as our core value proposition," says Andy Humpherson, Managing Director at Jigsaw. "We'll be taking further steps in the coming months to reinforce these messages."

The new 15.6 metre trailers are built by Cartwright and owned by Jigsaw's network partner and majority shareholder Downton Transport. These are the longer trailers being trialled as part of a Government sponsored initiative. The aim is to identify where road miles and vehicle journeys can be reduced by introducing larger loads without exceeding existing weight restrictions to promote improved sustainability in the supply chain. The Jigsaw-branded trailers will initially operate within the company's contracts with white-goods manufacturer Indesit and drinks manufacturer AB InBev.

"We see these longer trailers fitting in very well with our business model, especially for trunking between distribution centres where they appear to offer significant savings," says Andy Humpherson. "They are ideally suited for loads comprising bulky but relatively lightweight pallets such as white and brown goods and many food products. They can accommodate up to four additional pallets which means around 14 per cent more load can be carried when compared with current designs."

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