Logistics firms urged to support game that will teach children about supply chain issues

Two former school teachers are seeking business partners from the logistics community to help develop a board game that has been devised to teach young people about logistics while they play.

Andy Page and Pat Smedley hope that their game – Business on the Move – will also excite and inspire young people to develop their understanding of broader business and enterprise issues and environmental matters.

"The game is unique in that it combines the essence of succeeding in business with acting responsibly towards the environment," says Andy Page. "Players must make the same decisions businesses make every day. How do I best deliver? Will I make a profit? How should I grow? How can I cut my carbon footprint?" he explains.

Andy and Pat are looking for support from partners from the logistics community to enable them to provide schools across the UK with free copies of the board game. It is hoped that enough money will be raised to
fund production of 2,800 copies of the board game. Half of the initial production run will be distributed to schools at no cost, with the remainder sold at a subsidised price.

"Our plan is for the game to become
self-financing as it
rolls out across UK," says Pat Smedley. "We will reinvest surpluses in further production runs and seek to sustain the flow of free games into schools without any further cost to business partners."

In return for their support partner companies will be able to feature their corporate branding as an actual part
of the game. Andy Page comments: "By being featured in Business on the Move, our partners will be aligning their business with the education of our young people and highlighting their concern for the environment."

He continues: "The game offers a novel way to demonstrate corporate social responsibility, reinforcing business reputation with key partners and networks. By featuring our sponsors will enhance their corporate identity in 400 schools and reach 12,000 pupils within 12 months and, we estimate, over 100,000 young people over five years."

"The use of corporate names also creates all kinds of possibilities for pupils to explore the businesses behind the real names, creating an exciting platform for learning and raising awareness of logistics at the same time."

As part of their plan to bring Business on the Move to market, Andy Page and Pat Smedley, have formed a social enterprise which means that any profits from the game will automatically be 'locked in' for the benefit of the community. The game has been exhaustively trialed and refined with the help of over 30 schools, teachers and 530 young learners aged 9 to 19.

In trials of the game 91% of young people said that they found the game fun to play, while 86% preferred the traditional board version to a computer-based alternative. 83% considered it a good way to learn about business. "The trials have proved that this is a resource that teachers and learners want!" says Andy Page.

Roger Williams, chief executive officer of the United Kingdom Warehousing Association (UKWA), a trade body representing the interests of some 700 logistics services companies, commented: "Andy and Pat have developed a product that will broaden young people's understanding of global supply chains and raise their career aspirations. I am sure the industry will give this excellent project the support it deserves."

Steve Agg, chief executive of the Chartered Institute of Logistics and Transport - the the independent professional body for individuals associated with logistics, supply chains and all transport, commented: "Children will learn a lot from playing this game. Things like the different ways of transporting freight and business words like profit, assets, balance sheet, logistics and globalization. It also emphasizes the importance of reducing CO2 emissions – and environmental issues are certain to play an ever more important role in the business of our young people as they embark on their careers."

If you would like to learn more about the opportunities available to business partners, visit the game's website www.businessonthemove.org