CEVA keeps thirst at bay for London Moonwalkers

CEVA Logistics helped to keep thirst at bay for fundraising walkers participating in the London Moonwalk. The event was held through the night on 14 and 15 May 2011, with walkers striding out from Hyde Park to raise much needed cash for breast cancer care.  

This year's theme was 'Walk on the wild side', and saw 15,000 power walking women, and some very courageous men, sporting colorfully decorated bras and walking 26, or 13, miles across London overnight.  CEVA organized the distribution of bottled water and fruit at the refreshment stations along the entire Central London route.

"We have managed the distribution of refreshments at this event for the past six years," explains Alan Bell, Senior General Manager.  "It involves distributing 40,000 bottles of water and 100 boxes of fruit to the strategically placed refreshment stations along the route. We also collect the tables, empty bottles and unused fruit afterwards, returning it to Hyde Park. It's a fantastic event to be involved in, good fun and a great atmosphere."  

CEVA also manages the kitbag operation for the London Marathon, which involves the safe keeping and reuniting of 35,000 bags with the runners.