Palletforce is celebrating setting a new Guinness World Record after holding the biggest ever bedtime story reading. More than 650 adults and children, made up of network members and the public, helped Palletforce to set the record for the most adults reading to children in a single location. In an email sent to Palletforce Guinness World Records confirmed the record was set and congratulated the company for its success.
Michael Conroy, Chief Executive of Palletforce, said: "We are so happy and proud to be world record holders it's a brilliant achievement. We could not have done it without the support of our fantastic membership and the public, many of whom came along on the night."
According to Guinness rules Palletforce, the UK's leading palletised distribution network, had to have more than 201 adults reading to 201 children. Television star Michaela Strachan, who first found fame on The Really Wild Show and more recently Zoo Babies, led the reading of 'No Job Too Tall', a children's book created by Palletforce in an industry first.
She also spent time with a young girl with autism who won a competition to be part of the record attempt. The world record was part of a free event in November to launch 'No Job Too Tall' and was held in Palletforce's 400,000 sq ft distribution hub in Burton-upon-Trent. The hub which is the setting for the story was transformed for the night with fairground rides and refreshment stalls.
'No Job Too Tall', which features characters like Big Trousers, Bob Stacker and Phil Truck, has been published in order to engage children and their families with the transport industry, as hopefully they will be the next generation of logistics professionals.
"The bedtime story reading and the book have been huge fun to be involved with and hopefully something a lot of people have enjoyed," added Michael. "But there was a serious point to them which was to spark some interest and enthusiasm in the younger generation in our industry and I think we have done that. You wouldn't normally associate a pallet network with a world record or a children's book but at Palletforce we like to think outside the box and lead the pack."